December is the 50th Anniversary of the founding of the Aboriginal and Torres Strait Islander Legal Service in Brisbane.
To mark this milestone we wish to advise our clients, communities, and stakeholders that we are adopting a new logo and visual brand.
ATSILS Board of Directors endorsed the undertaking of the corporate rebrand project in mid-2022 under the theme ‘ATSILS – 50 Years Strong’.
First Nations creative agency – Relative Creative was engaged to undertake the strategic design phase & we thank them for their creativity and vision throughout the project. We’d also like to thank Goreng Goreng artist Rachael Sarra who was commissioned to create a specialty artwork that has been integrated into our visual identity to communicate our strong commitment to community and culture.
Their innovative creative practice combined with the leadership of the ATSILS team has established a brand that we are proud to present to our communities and stakeholders. It is a brand that we believe honours our proud history, will connect more deeply with our communities, and aligns well with our ongoing mission of advancing the legal and human rights of Aboriginal and Torres Strait Islander people throughout.
Please note our transition to the new visual branding will begin throughout December to coincide with our 50-year celebrations. Implementing the branding across all our communication resources is expected to continue into early 2023.
To read more about the story behind the new ATSILS branding click here.